You ask the internet experts. You can go to google or\u00a0YouTube\u00a0and find tons of blogs and videos explaining how to\u00a0analyze\u00a0the market for an app or the top 10 questions to ask before building your app in 2021 and some channels also take you to the future making predictions about 2022. Right?\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n
But the problem with such predictions is that nobody can tell for sure how human behaviour changes after 3 months let alone a year.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n
You\u00a0don’t\u00a0need\u00a0predictions;\u00a0you need real-time data and insights into the current behaviours and habits of your users.\u00a0Also,\u00a0the answer to the question of whether someone will use your app or not?\u00a0<\/p>\r\n\r\n\r\n\r\n
Today we will discuss three unconventional and effective ways to validate your app idea or other digital product you are trying to get off the ground and whether it has an audience aka a real market or not?\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n
Before we move on to the methods of validating whether your app has an audience or not,\u00a0let’s\u00a0discuss one critical mindset shift for your success.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n Everyone thinks that their idea is the best and\u00a0it’s\u00a0probably the first of its kind. This might not be true for a lot of people. the chances are that\u00a0it’s\u00a0not a unique idea. Someone out there has already started building<\/a> an app like yours.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n Don’t\u00a0be disheartened. Stop thinking that you have already lost because someone has beaten you to it. This is not the case.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n The tech and\u00a0start-up\u00a0world\u00a0is\u00a0full of stories of smart execution followed by success and not tales of just a brilliant successful idea. Think about it. Instagram\u00a0didn’t\u00a0invent the stories features or the short video format but still the Insta stories and reels features have a user base of a billion people on a daily basis.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n Also Read: How To Reduce the Cost of Mobile App Development for Business?<\/a><\/strong><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n The moral here is that your app success is not determined by whether\u00a0you\u2019re\u00a0the first one to think of the concept, rather it is ensured by whether you work hard to build an awesome product and get it to the right audience or not.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n Now that we have solved one of your problems,\u00a0let’s\u00a0dive into the geeky stuff to tackle the rest.\u202f\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n Websites like\u00a0Crunchbase<\/a>\u00a0and\u00a0CB insights<\/a>\u00a0collect and analyze massive data regarding companies, investors, and investments. These are basically finance platforms that give insights into the funding of different\u00a0start-ups\u00a0and companies.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n What you need to do is\u00a0look into\u00a0the funding activity that has happened for similar\u00a0start-ups\u00a0or apps as yours in the last one or two years. Check if\u00a0it’s\u00a0good. Apps like yours or the ones in your niche should have received a good funding amount like a million dollars or more.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n If they have, then you have validation that your app idea has a\u00a0market,\u00a0and its business model works.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n The unspoken truth about such funding is that startups usually don’t secure funding until they have a good retention rate.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n The retention rate of an app is the number of users that come back repeatedly to the app after downloading.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n Big investment firms and investment giants bet their money on apps that have a good retention rate, that is users are actively engaging with the app.\u00a0Thus,\u00a0you can be sure that if an app\u00a0similar to\u00a0yours has received funding, it also has an audience.\u00a0So,\u00a0it is not wrong to conclude that your app idea will also gain traction easily.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n Another way to test whether your app has an audience and validate your app idea is to check on crowdfunding platforms like\u00a0IndieGoGo<\/a>\u00a0and\u00a0Kickstarter<\/a>.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n What happens is there are thousands of people making digital products and apps, make a presentation or a landing page explaining about their product and how it solves a certain problem. The landing page also has videos for a further in-depth demonstration of their product or service functionality.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n Some of the creators also put videos of users using the product and there are testimonials of the first few users of the product, who are generally friends and family.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n Also Read: Top 10 Mobile App Development Mistakes To Avoid For Market Success<\/a><\/strong><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n Then there is an email opt-in where one can\u00a0preorder\u00a0the products if they like.\u00a0It’s\u00a0like a beta test for the entire app and not just some features.\u00a0<\/p>\r\n\r\n\r\n\r\n As a company or\u00a0start-up\u00a0founder with an app idea what you should do is create a landing page on these crowdfunding platforms and see if you can also get a few hundred or thousand email\u00a0optins\u00a0(whatever is a good threshold for you) from people interested in your app services.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n Thus,\u00a0you will have real people opting for your product. Now you can get to developing your product because you have the numbers supporting your idea.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n This is a more hands-on fashion to test yourself if you\u00a0don’t\u00a0want to rely on numbers only.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n You can check the google play store and apple app store to see how apps\u00a0similar to\u00a0your idea are performing. Are they resonating with the users, how many downloads they\u00a0have.\u00a0Also, read the reviews from users, this will give you an insight into what the users really looking for and what they liked about the app and which feature is still missing.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n This process will tell you about what kind of apps are trending and what users are looking for.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n It is always a good idea to test the waters before jumping with full force. As an upcoming\u00a0start-up\u00a0founder and business owner, you must always validate your app idea and see if it has a real audience because\u00a0it’s\u00a0going to\u00a0cost you money and time to develop a functional app. Do try the methods we discussed in the blog.\u00a0<\/p>\r\n\r\n\r\n\r\n![\"mobile](\"https:\/\/www.imensosoftware.com\/wp-content\/uploads\/2018\/08\/2-1024x117.png\")
<\/a><\/figure>\r\n\r\n\r\n\r\nOne crucial mindset shift for app creators\u202f\u00a0<\/h3>\r\n\r\n\r\n\r\n
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Three unconventional ways to validate your app\u00a0idea\u202f<\/h4>\r\n\r\n\r\n\r\n
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What is the retention rate for apps?\u00a0<\/h3>\r\n\r\n\r\n\r\n
![\"What](\"https:\/\/www.imensosoftware.com\/wp-content\/uploads\/2021\/06\/What-is-the-retention-rate-for-apps.png\")
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![\"know](\"https:\/\/www.imensosoftware.com\/wp-content\/uploads\/2020\/12\/5-1024x118.png\")
<\/a><\/figure>\r\n\r\n\r\n\r\nWrap\u00a0up\u202f\u00a0<\/h3>\r\n\r\n\r\n\r\n