{"id":3829,"date":"2021-07-13T08:43:46","date_gmt":"2021-07-13T08:43:46","guid":{"rendered":"https:\/\/www.imensosoftware.com\/?p=3829"},"modified":"2025-02-24T20:44:32","modified_gmt":"2025-02-24T15:14:32","slug":"why-building-a-community-is-crucial-for-your-digital-marketing-efforts","status":"publish","type":"post","link":"https:\/\/www.imensosoftware.com\/blog\/why-building-a-community-is-crucial-for-your-digital-marketing-efforts\/","title":{"rendered":"Why Building A Community Is Crucial For Your Digital Marketing Efforts?"},"content":{"rendered":"\r\n

COVID-19 has been the bearer of change in our world. Nobody thought that billions of people could be locked away in their homes for a year! Yet, amidst the challenges, digital communities flourished, connecting people across the globe and helping combat isolation. Tech businesses experienced the most rise in real-world applications and rescued us from being more infected. Startup funding has gone wild, and their stock prices are at an all-time high. Our world has seen more startups becoming unicorns and solving yet another big problem.<\/p>\r\n\r\n\r\n\r\n

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There have been changes in the marketing world too. A new kind of economy had been growing exponentially fast since the pandemic. It’s the creators economy. As people were homebound, many people lost their livelihood and they had nothing to rely on for a continuous source of income, so they turned to social media platforms.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n

What is the\u00a0creators\u00a0economy?\u202f\u00a0<\/h2>\r\n\r\n\r\n\r\n

When a creator creates content on social media platforms like Instagram, Facebook,\u00a0TikTok,\u00a0YouTube, they start building a loyal audience that consumes their content. As the audience’ engagement grows they consume more and more content and gradually start trusting the creator. They have built not just a following but a digital community of people who trust the creator\/influencer.\u00a0So,\u00a0when the creator or influencer promotes or suggests a product or service, their loyal audience considers it and buys it too.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n

Basically, these creators have found a way to monetize their loyal audience. The\u00a0creators\u00a0economy works on a simple equation:\u00a0<\/p>\r\n\r\n\r\n\r\n

Build an audience + earn their trust = make money promoting services and products\u202f\u00a0<\/h3>\r\n\r\n\r\n\r\n

But how is this relevant for businesses?\u00a0<\/p>\r\n\r\n\r\n\r\n

To understand the link, first consider two realities of our world today:\u00a0<\/p>\r\n\r\n\r\n\r\n

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  1. Customers want to be educated about the product before buying it. They\u00a0don’t\u00a0blindly trust the brand anymore.\u202f\u00a0<\/li>\r\n
  2. Mobile phones are at the centre of online communication and marketing channels. Its penetration in people\u2019s lives is impeccable.\u202f\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Now, for businesses, this means that they\u00a0can’t\u00a0expect to just explain the benefits of a product and the customers will rush to buy it. This is not how you satisfy customers expectations. Businesses need to make their buyers a part of their decision-making process. All the marketing focus has shifted from product to customers and now they\u00a0demand to know what is happening with the brand and products which they use every day.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n

    \"request<\/a><\/figure>\r\n\r\n\r\n\r\n

    And because smartphones and social media apps are the main channels to connect with your audience, businesses need to take their marketing efforts to these channels.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n

    Also, just like the creators are working to build a digital community, businesses also need to create a loyal community to reap the fruits of their digital marketing efforts.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n

    Reasons why a community is crucial for digital\u00a0marketing\u202f\u00a0<\/h2>\r\n\r\n\r\n\r\n